Paris Baguette is expanding its San Antonio footprint — planning to debut a new outpost in the city, according to Restaurant News.
Behind the expansion is Jiwon Choi Song, “an experienced hotelier and co-owner of The Gunter Hotel which will house her new bakery café” at 205 East Houston Street — near establishments such as Dorrego’s, Naranja Tequila and Mezcal Bar, and Poblano’s on Houston Street.
“One main reason for bringing Paris Baguette here was to activate the street corner — not only for our hotel but also for downtown San Antonio. We’re located on two very prominent intersections with significant foot traffic,” Song shares in a press release.
She adds, “We’re planning to have outdoor seating as well, which will be appealing for passersby, drawing attention to the area and fostering growth. For us, it’s not just about catering to our hotel guests but also to the local community — office workers, residents, and employees downtown. My hope is to expand with more locations in San Antonio.”
For readers who are unfamiliar with Paris Baguette, the bakery café brand first franchised in the U.S. in 2015 and now operates more than 4,000 units across the globe.
“Once opened, the San Antonio café will bring the total number of bakery cafés in Texas to 9. As Jiwon begins development, she says she is working to open her first bakery café in Q4,” Restaurant News states.
Stay tuned for updates.
