Austin’s El Arroyo Is Claiming Territory in New Braunfels

The expansion is the result of a collaboration between Justin Holliday, the principal of NAR Ventures, his wife, and Ellis and Paige Winstanley, El Arroyo's owners since 2012.
Austin's El Arroyo Is Claiming Territory in New Braunfels
Photo: Official

Austin’s El Arroyo, known for Tex-Mex cuisine and entertaining locals with messages on its marquee sign, plans to debut a new outpost in New Braunfels, according to San Antonio Express-News.

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Coming to a 50-acre spot at 1405 Gruene Road that’s home to the Rockin’ R River Rides headquarters, the eatery will land on the Guadalupe River near establishments such as Gristmill River Restaurant & Bar, Gruene River Grill, and Inferno’s Wood Fired Oven & Spirits.

The Journal reports that the expansion is the result of a collaboration between Justin Holliday, the principal of NAR Ventures, his wife, and Ellis and Paige Winstanley, El Arroyo’s owners since 2012.

Holliday tells Express-News that the riverside location is “too special not to take advantage of” and discloses that he and the team intend to “add outdoor dining space on a balcony overlooking the river, with the kitchen and dining area primarily on the second floor and a walk-up bar on the first floor.”

“We want things that will service people seven days a week,” he adds — “We’re trying to treat it like a village, town square type of thing.”

El Arroyo in Gruene is slated to open in the summer of 2025. Follow the eatery on Facebook for additional updates.

Elise McCorkle

Elise McCorkle

Elise McCorkle is a freelance writer for What Now Media Group. She is an alumna of The University of Texas at Austin and has experience working in the creative, advertising, and events industries. She is currently based in Lisbon, Portugal.
Elise McCorkle

Elise McCorkle

Elise McCorkle is a freelance writer for What Now Media Group. She is an alumna of The University of Texas at Austin and has experience working in the creative, advertising, and events industries. She is currently based in Lisbon, Portugal.

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